We are the only technology company in the world that has a sister company that runs a franchised retailer that is powered by our people and technology. Jaguar Land Rover Canary Wharf is a unique retail operation. It leverages our technology to provide deep insight into customers and serves as a living lab for helping us research how we can better serve customers using technology. It supports all aspects of the physical interaction with customers from sales to after-sales and service.
Our founders are all entrepreneurs, striving to change a
traditional industry for the better in order to deliver
amazing customer experiences. However, this entrepreneurial
approach is matched with experience of serving the world’s
largest automotive brands.
This means that companies that want to build a lean,
innovative, entrepreneurial approach to their automotive
launches can do it with people who’ve been there before, but
who understand how best to leverage the scale within large
global manufacturers. That experience, combined with strong
backing from our investors, brings the startup feel, without
the startup risk.
Our team was born from a diverse group of exceptional leaders from across the automotive, retail, digital, and service sectors. We came together to create a truly groundbreaking omnichannel automotive experience. Each of us brings a unique skillset—shaped and sharpened over years of hands-on experience in our respective fields—that simply can’t be replicated elsewhere. This rare blend of commercial insight, customer empathy, and technical excellence has enabled the design of a seamless customer experience that redefines how people buy, own, and interact with vehicles. It’s the product of unmatched collaboration, built by the best in the business.
We are a diverse group of experts from across the automotive, retail, digital, and service sectors who came together to create a truly groundbreaking automotive retail experience.
Liam, our Chief Architect, brings decades of experience in the
automotive industry and stands out for his exceptional ability
to bridge deep technical knowledge with real-world business
logic. He has a rare grasp of how complex automotive processes
work—not just from a systems perspective, but in the context
of commercial strategy, operational workflows, and strict
regulatory requirements.
From vehicle
configurations to financing rules and compliance standards
across multiple markets, Liam has an unparalleled
understanding of how it all fits together. His insight ensures
that our platform is not only technically robust but also
perfectly aligned with the intricate realities of the
automotive world.
Charlotte began her journey with us many years ago, starting
in front-line retail where she built a deep, instinctive
understanding of customer needs and retail dynamics. Over
time, she took on new challenges, moving into our technology
team where her ability to translate customer insight into
action set her apart.
With each step, she developed
a rare blend of commercial acumen and digital fluency—skills
honed through years of hands-on experience and continuous
learning. Today, Charlotte leads with clarity, empathy, and
unmatched expertise, helping shape the future of omnichannel
automotive experiences for some of the world’s biggest OEMs.
Each of us brings a unique skillset—shaped and sharpened over years of hands-on experience in their respective fields—that simply can’t be replicated elsewhere. This rare blend of commercial insight, customer empathy, and technical excellence has enabled the design of a seamless customer journey that redefines how people buy, own, and interact with vehicles. It’s the product of unmatched collaboration, built by the best in the business with an unparalleled skillset.
Josh began his journey in consumer retail, developing a deep
understanding of customer behaviour, frontline operations, and
delivering exceptional service at pace. His talent and insight
led him to join our in-store automotive team, where he applied
his retail expertise to transform the physical car buying
experience — bridging the gap between traditional retailers
and modern consumer expectations.
From there, he
transitioned into our digital team, where he now leads complex
projects for major global manufacturers, shaping innovative
online journeys and ensuring every touchpoint delivers both
commercial impact and customer delight.
Luke began his career with us as a graduate software engineer,
eager to learn and driven by a passion for solving real-world
problems through technology. Over the years, he worked across
a broad spectrum of technical disciplines—from core platform
development and system architecture to data engineering and
customer-facing tools. With each step, he built a deep,
practical understanding of the complex role technology plays
in the automotive industry.
His ability to connect
technical detail with strategic outcomes set him apart. Today,
Luke is a key member of our executive leadership team,
bringing a rare combination of hands-on expertise and
big-picture thinking to shape the future of our digital
automotive platform.
Since 2014, RockarTech has led the charge in automotive eCommerce.
Our purpose-built platform powers global OEMs and retailers with
cutting-edge, omni-channel solutions that transform the customer
journey.
We’re redefining how people buy and experience vehicles. If
you're passionate about innovation and making an impact we want
to hear from you!
