We are a diverse group of experts from across the automotive, retail, digital, and service sectors who came together to create a truly groundbreaking automotive retail experience.
Joshua Osborne
Josh began his journey in consumer retail, developing a deep
understanding of customer behaviour, frontline operations, and
delivering exceptional service at pace. His talent and insight
led him to join our in-store automotive team, where he applied
his retail expertise to transform the physical car buying
experience — bridging the gap between traditional retailers
and modern consumer expectations.
From there, he
transitioned into our digital team, where he now leads complex
projects for major global manufacturers, shaping innovative
online journeys and ensuring every touchpoint delivers both
commercial impact and customer delight.
Charlotte Evans
Charlotte began her journey with us many years ago, starting
in front-line retail where she built a deep, instinctive
understanding of customer needs and retail dynamics. Over
time, she took on new challenges, moving into our technology
team where her ability to translate customer insight into
action set her apart.
With each step, she developed
a rare blend of commercial acumen and digital fluency—skills
honed through years of hands-on experience and continuous
learning. Today, Charlotte leads with clarity, empathy, and
unmatched expertise, helping shape the future of omnichannel
automotive experiences for some of the world’s biggest OEMs.
Each of us brings a unique skillset—shaped and sharpened over years of hands-on experience in their respective fields—that simply can’t be replicated elsewhere. This rare blend of commercial insight, customer empathy, and technical excellence has enabled the design of a seamless customer journey that redefines how people buy, own, and interact with vehicles. It’s the product of unmatched collaboration, built by the best in the business with an unparalleled skillset.
Liam Sarson
Liam, our Chief Architect, brings decades of experience in the
automotive industry and stands out for his exceptional ability
to bridge deep technical knowledge with real-world business
logic. He has a rare grasp of how complex automotive processes
work—not just from a systems perspective, but in the context
of commercial strategy, operational workflows, and strict
regulatory requirements.
From vehicle
configurations to financing rules and compliance standards
across multiple markets, Liam has an unparalleled
understanding of how it all fits together. His insight ensures
that our platform is not only technically robust but also
perfectly aligned with the intricate realities of the
automotive world.
Luke Sewell
Luke began his career with us as a graduate software engineer,
eager to learn and driven by a passion for solving real-world
problems through technology. Over the years, he worked across
a broad spectrum of technical disciplines—from core platform
development and system architecture to data engineering and
customer-facing tools. With each step, he built a deep,
practical understanding of the complex role technology plays
in the automotive industry.
His ability to connect
technical detail with strategic outcomes set him apart. Today,
Luke is a key member of our executive leadership team,
bringing a rare combination of hands-on expertise and
big-picture thinking to shape the future of our digital
automotive platform.
