Our Platform

The Engine Behind Automotive E-Commerce. The tools to support and accelerate your digital transformation.

THE FOUNDATION PROJECT EVOLUTION BUILT ON R.TECH

We started our journey using off-the-shelf general purpose e-commerce platforms. We took them to their limits, eventually recognising that none of them suited the complex world of automotive.

Unparalleled automotive eCommerce experience therefore led us to build Project Evolution, the platform designed specifically for the automotive world.

Unique, uncompromising and ready for you out-of-the-box.

SOLUTIONS & SERVICES OF PROJECT EVOLUTION

Our suite of solutions powers modern automotive retail, ensuring friction-free digital journeys, operational efficiency, and operational excellence.

We cover every single touchpoint of the customer journey from vehicle search to delivery - all working together by seamlessly blending the experience from at-home to in-store.

Engineered for flexibility across retailer networks, every feature enhances engagement, boosts efficiency, and unlocks smarter decision-making through data.

SOLUTIONS & SERVICES FOR YOUR CUSTOMERS

Bespoke solutions, built around your automotive retail goals.

We feed every bit of data on customer interactions back into the platform, enriching data, enhancing the experience, and creating a truly connected journey across New, Used, and Custom vehicles.

  • A flexible finance-lead journey that lets customers browse, compare, and select tailored finance or cash options.

  • Customers can leverage their vehicle’s value to finance a new purchase with an instant valuation seamlessly integrated into the journey—no account required.

  • The catalog provides a personalised search experience, matching customer attributes to products. Browse new or used vehicles locally or nationwide, filter by price and payment options, and save searches for quick access. detailed-list

  • Access detailed specifications, immersive images, and tailored quotes. Efficiently manage stock with precise product info and lead times.

  • Smart search connects customers to products, enabling wishlists and basket data for a seamless journey while unlocking valuable trading insights.

  • A seamless online checkout experience, accessible anytime and from anywhere, that automatically adds the order to the customer’s account, allowing them to manage the next steps—along with an integrated payment gateway.

  • Empowers customers to seamlessly manage their car-buying journey from start to finish, delivering insights and behavioural data to the manufacturer.

  • Engages with customers to manage the delivery experience with flexibility for direct and retailer sales with a choice of handover locations and times.

  • Real-time data capture powers trading and optimisation dashboards, enabling data-driven decision-making.

  • A seamless custom configurator that lets customers personalise their vehicle with tailored options, pricing, and real-time availability—integrated into the buying journey.

New Car

From Showroom to Smartphone: We Transformed Used Car Buying for Toyota & Lexus

Toyota and Lexus Used UK set out to redefine the way people buy pre-owned vehicles — and with RockarTech, they did just that. We helped take the entire process online, building a mobile-first experience that puts the customer in control from the first click to the final purchase.

Used Car

Bringing Automotive Luxury to eCommerce

Jaguar Land Rover partnered with RockarTech to set a new benchmark in digital car retail. Together, we launched a groundbreaking eCommerce platform that enables customers to browse, build, finance, and buy — entirely online. The result? A premium user experience that’s already driven our highest-value mobile purchase to date and over £75 million in sales in just seven days.

Custom Car

Fueling Success in South Africa’s Luxury Auto Market

Engineered to serve both the automotive brand and its customers, our high-performance infrastructure delivers on two fronts: giving the business real-time control, data insight, and scalable integration, while providing end users with a seamless, intuitive, and premium digital experience — from initial discovery all the way through to purchase

Custom Car

Plugging Europe Into Toyota’s EV Future

When Toyota Motor Europe needed a digital launchpad for the all-electric bZ4X, they turned to RockarTech. Building on our UK success, we scaled our eCommerce solution across key European markets — adapting to local languages, regulations, and buyer behaviours. The result? A lightning-fast, cloud-powered platform that brings Toyota’s EV vision to life online, giving customers a seamless way to explore, customise, and reserve the bZ4X from anywhere.

Custom Car

Where We Test, Learn, and Redefine Car Buying

Rockar Retail in Canary Wharf London is more than just a Land Rover store — it’s our live lab. Blending online and in-store journeys with tools like part-exchange, test drives, and tablet-powered sales, it’s where we learn fast, test bold ideas, and shape the future of omnichannel car buying. Staffed by non-car people and powered by our top tech minds, it’s insight in action.

Custom Car

Turning Clicks into Customers, Automatically

Our Trading & Optimisation services keep digital retail platforms performing at their best — and at the centre is Nurture, our fully managed, data-driven email marketing engine. From reigniting interest to driving conversions, Nurture sends perfectly timed, personalised messages that keep buyers moving through journeys we’ve designed to convert.

SOLUTIONS & SERVICES TO ACCELERATE YOUR BUSINESS

The RockarTech control panels are a single, flexible software solution designed to streamline operations and effortlessly manage your business

  • View your inventory of products, manage how products are returned to the inventory and also create and manage different categories of products.

  • Set and manage vehicle pricing, taxes, add-ons, and discounts. Configure automatic discounts, promotions, voucher codes, on-the-road (OTR) costs, handover fees, and VAT rules to optimise pricing strategies.

  • Oversee and manage local stores displayed on the Digital Experience. Update retailer details, handover slot availability, and store opening hours for a seamless customer experience.

  • Manage and update content available on the Digital Experience. This includes customer-facing elements such as banners, landing pages, terms and conditions, and transactional emails.

  • Track and manage customer orders placed through the Digital Experience. Access tools to review order details, update processing status, and manage payments efficiently.

  • View your registered customers’ details. This section includes customer information, marketing preferences, and, if applicable, saved vehicle information.

  • Oversee the Trade in tool within the Digital Experience. Configure condition-related questions and business rules to facilitate seamless trade-ins.

  • Gain valuable insights with key performance metrics, enabling data-driven decision-making for business growth.

  • The administration panel features Activity Logs to track user actions for security and Language Settings to support multiple languages for global accessibility.