……and we’ve learnt by looking in the places no one else looks.
Working with RockarTech brings access to our platform that
is able to measure every single part of the customer
journey. This deals with the challenge of having fragmented
customer data across multiple silos or having to navigate
complex data merging at a later stage of a project.
Our
data is rich and broad and is based on gathering over 80
different data points per customer.
We leverage
the power of anonymous data and how the pattern and trends
that can be analysed at reservation stage can be used many
years later to inform production data.
This
industry-unique set of data enables you to maximise trading
and optimisation of the platform once launched and also to
keep your customers engaged through the period between
reservation and delivery.
All this means we don’t
need to guess or experiment. Our robust analytics platform
provides insight into all elements of a customer journey and
leverages knowledge of a database of many millions of
customer journeys and buying habits from the last decade.
This data can be served to you via custom dashboards or
plumbed into your existing analytics platform to support
data-led decisions for your business. This is supported by
our training programmes, Intent Reporting, SEO and
retargeting strategies.
+100 million
customer journeys taken
+3 million
wishlist & basket entries
+1.2 billion
finance calculations
+1.8 million
trade-in valuations
132 million
total complete quotations
£7.7 billion
of completed sales
Data-Driven. Fast-Moving. Always Ahead.
We sell cars while retailers sleep — 44% of orders happen after hours for one of the UK’s top automotive brands. Powered by RockarTech.
Today’s customers swipe, tap, and buy — even at the top end
of the market. Our mobile-first journeys align with shifting
consumer behaviour.
The proof? A £147,500 vehicle sold entirely on
mobile.
Through a bespoke online ticketing and customer journey system built for high-net-worth buyers, we sold 500 limited-edition vehicles in just two weeks — generating over £100 million in revenue.
Our projects across South Africa (for BMW) and Europe (for Toyota
and Volvo) have given us deep insight into operating within
complex, multi-market environments. These markets vary not only by
currency, but also by regional tax systems, trading rules, and
regulatory landscapes.
BMW selected RockarTech to lead
the global pilot of its next-generation retail platform in South
Africa specifically because of these complex market dynamics. Our
hands-on experience in both South Africa and across Europe has
equipped us with a nuanced understanding of:
Cross-border vehicle purchase and delivery challenges. This proven experience underpins both our awareness of potential hurdles and our technology’s ability to manage and simplify such complexity. Our approach consistently results in innovative solutions, as we challenge traditional automotive processes rather than codifying them.