Our Purpose

Happy customers,
healthy businesses.

Turning complexity into clarity

As the pioneers of modern automotive retail, our team will empower your brand with the expertise, innovation, and support needed to accelerate your success.

  • Revolutionised Buying Power, Driven by Technology

    Our clients’ performance is our reputation.

    We are a team that has re-invented car buying, transforming a sales process into a buying experience, and building technology to support that change.

  • Seamless Car Buying, Powered by Innovation

    Starting from scratch, we developed a unique, state-of-the-art technology platform designed to guide customers seamlessly through every stage of their journey—anytime, anywhere. Our platform doesn’t just deliver on digital promise; it’s proven in the real world.

    Through our sister business, Rockar Retail, we power a cutting-edge boutique Land Rover store in Canary Wharf, offering a tangible example of how our technology enhances the retail experience.

    Beyond that, we support leading global brands such as Jaguar Land Rover, Toyota, Lexus, BMW, and Volvo, helping them optimise both their digital and physical retail ecosystems to create a truly integrated, future-forward customer experience.

Evolving expectations: The gaps reshaping automotive retail

Greater Consumer Choice

A wider range of vehicle options, including electric, hybrid, and subscription-based models, is leading to reduced brand and retailer loyalty.

Government Regulations and Sustainability Goals

Zero Emission Vehicle (ZEV) mandates and sustainability initiatives are accelerating the shift toward EVs, challenging traditional sales models.

Outdated Retailer Technology

Legacy systems in retailers create friction in the buying process, making digital platforms with seamless experiences more appealing.

Changing Customer Expectations

Consumers demand a smooth, omnichannel experience across online and in-person touchpoints, yet many retailers lack the flexibility to deliver.

Innovative Payment and Ownership Models

Subscription services, flexible financing, and digital payment options are transforming how people access vehicles.

Unlocking the power of data

Locked first-party data hinders system integration and predictive decision-making, making online platforms that offer personalised recommendations more attractive.

Enabling Transparent Online Buying

Digital platforms allow customers to compare prices, access detailed vehicle specs, and complete transactions without retailer pressure.

Driving Sales Growth

Bypassing retailers with online sales and home delivery is cutting costs, boosting convenience, and driving sales growth.

One Ecosystem, Two Perspectives
Where the Front-End meets operational power

The Front-End

Constant feedback loop of customer interactions into the platform to enrich data capture and elevate the customer experience.

  1. Personalised search matching customers to new, used & custom-built vehicles
  2. A flexible journey for browsing, comparing, and choosing tailored finance or cash options.
  3. Customers can leverage their vehicle’s value to finance a new purchase with an instant valuation
  4. My Account helps customers manage their car-buying journey while delivering insights and behavioural data to the OEM
  5. Real-time data capture powers trading and optimisation dashboards, enabling data-driven decision-making.

The Back-End

A single, flexible software solution designed to streamline operations and effortlessly manage your business.

  1. Manage your product inventory, handle returns, and organise items into categories. All in one place
  2. Configure vehicle pricing, taxes, add-ons, discounts, and fees with flexible promotions and VAT rules
  3. Configure condition-related questions and business rules to facilitate seamless part exchanges
  4. Customer management: View customer details, marketing preferences, and saved vehicle information
  5. Gain valuable insights with key performance metrics, enabling data-driven decision-making for business growth